Tell us a little about you(your background and how was it like)?
I’m originally from a small city in Sweden where I grew up as a Jehovahs Witness which made the community I lived in even smaller. I left the religious group when I was 18 and decided there and then to find and follow my own voice, which I still, from time to time, struggle with.
I was about to study psychology when I realized that was due to what the society sees as someone successful, even though I just personally wanted to create art. So I slightly flipped my narrative and went on to study “digital media creative” at a creative school called Hyper Island which led me to move to New York 2 years ago, where I currently live.
What are the bad things you see on social media?
Even though social media opened up multiple opportunities for the majority of people, the challenges I see with it is that it started to limit the personal connections we have and that authenticity is made rarer.
The masses have always followed the advertiser’s hand and even tho things have gotten more transparent it’s hard to really know the message behind the people we now follow on social media. While some Influencers have 2M followers without one good thing to say, others that speak the truth get shut down. The power is in the hand of the people but when the light is shined on the “wrong” people, we’re just acting like lost sheep.
What are the hardships you go through?
The hardships are plenty, but that’s a part of life. I knew pretty early in life that this is something I have to figure out myself without putting that burden on anyone else or expecting people to help me out. And even though that outlook of life help me tremendously, I’m usually left feeling alone and, to take it back to my religious background, unsure if I made the right decision leaving the community. The safety feeling of staying in a tightknit group is strong and when you leave, at least in my case, you’re left questioning pretty much everything and when in a bad place, that includes questioning your own existence.
On top of that, it’s working as a female creative in a highly man driven field, the everyday sexism and simply surviving in NYC without becoming a shell of a human being.
What are your goals in life?
Even though it’s cliche, its to support and inspire human being to become their best selves and to be able to give them the means to do so. Working in advertising comes the responsibility to advertise the world that actually exists, which I think many fail to do. And even though I am going to work in the film industry as a director the same rules apply, we need to show the stories behind real people and the diverse world where we all exist instead of untruthful narratives and personas.
What would you do if you could change the world?
This is a hard one. I’d probably make sure that everyone got taught logic from a young age rather than violence and that the people that had any kind of power were just that, logical.
Are you happy in the position you are now in life?
I am, to some degree. I acknowledge that I live an absolutely blessed life and I do appreciate it on a daily basis, but there are things that I miss and things that I’m working towards and I’m in no way content just yet.
What questions would you like me to make next for the new interviees coming to the website?
What would your perfect day look like if you could be anywhere and do anything?
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